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Diablo Immortal made a fortune in 8 weeks. Blizzard has reasons to be pleased

Diablo Immortal made a fortune in 8 weeks.  Blizzard has reasons to be pleased

During the premiere of “Mobile Diablo” there were disagreements regarding micropayments. Despite heavy criticism, players still keep the paid content. The studio can talk about a great success confirmed by the latest accounts.

Diablo Immortal debuted at the beginning of June and quickly gained public recognition. The idyllic character did not last long, and the beginning of Blizzard’s physical problems was exposing a very complex and expensive micro-transaction system, forcing users to spend more than $ 100,000 to maximize the hero – over time, such a large amount increased dramatically. Although the developers are still pretty self-explanatory, stating that the situation is “99.5% free to play”, they have nothing to complain about, at least when we consider the issue of funding.

As evidenced by the estimates of Sensor Tower, which conducts research on the mobile phone market, User spending on Diablo Immortal within 8 weeks of the premiere has already exceeded a whopping $100 million! Players from USA, South Korea and Japan spend the most, although the Chinese market may be important for Blizzard. The game debuted in China on July 25 and on day one it was in the top 3 highest-grossing productions in the country.

“In the first two days, Diablo Immortal ranked first among the most downloaded apps across all categories on the Apple App Store in the country.”

Diablo Immortal is currently ranked 13th among the highest grossing mobile games in the world. For comparison, according to estimates by Sensor Tower, Pokemon GO only needed two weeks to get a result of $100 million, while Fire Emblem Heroes, which is in third place, achieved this amount in 10 weeks.

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Blizzard has reasons to be pleased – the number of recipients is constantly growing and has already exceeded 20 million users. In the first month of debut, talking about making $49 million – reaching a significant milestone in such a short time was really impressive.

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