It turns out that money is no longer the only way to buy a new car. The Toyota representative office in Brazil has expanded its services, allowing farmers to exchange their crops for a completely new car! Farmers have already been pleased with the program and are using it more and more.
Cultivators were just waiting for that
The program, called Toyota Barter, was first introduced as a pilot project in 2019. The idea was a success as it has now been expanded to 9 states across Brazil. “It’s the first sales channel in Brazil to accept pills when buying a car.” – Proud of Jose Luis Rincon of Toyota do Brasil.
The Japanese manufacturer says 16 percent of its sales actually come from agribusiness customers. Potential buyers can trade several Brazilian crops such as corn and soybeans. Toyota pays farmers market value for a bag of grain or legumes. The trade-in offer is currently limited to three models: Hilux, SW4 SUV and Corolla Cross.
Is it also possible in Poland?
By using grain, farmers can lower their prices, and in the case of large crops, they can cover the entire value of the car. Agribusiness is a market with huge competitive potential and one of the main branches of the Brazilian economy. Farmers are pleased that Toyota Hilux is often a dream of many agricultural producers. The success of the Toyota Barter program in Brazil may contribute to its implementation in other countries, but nothing is known about such plans.
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