limited collection mats It consists of a triple cheeseburger (Triple Ch 33 burger), medium fries, and a vanilla matcha latte (matcha latte). Everything costs 18 PLN – according to the information on the McDonald’s website.
– To create a new crutch display! We invited an artist who is an important voice of his generation. As a brand, we want to reflect the personal space that has a huge impact on culture today, says Tomasz Dubowski, Marketing Director of McDonald’s Polska.
In promotional graphics, Mata has a hairstyle reminiscent of the famous “golden arches” with the McDonald’s logo.
On its website, McDonald’s encourages you to follow your Instagram profile, where information about the promotion will be announced, where you will be able to win autographs with a special logo, created on the occasion of the rapper’s collaboration with the fast food network .
In addition to the “Mata Set”, the rapper with the restaurant chain prepared a limited number of clothes, combining the aesthetics of Mata and McDonald’s. Merch Maty can be won in the competition that begins later this month. Activation details will be posted soon on McDonald’s Instagram.
Last weekend, a cartoon appeared on McDonald’s social pages with the company’s logo and number 33 (Mata’s social media nickname is @33mata) in blue, as well as the cover of Mata’s new album. An October 18 date has been added to the entry.
Some netizens posted pictures of posters promoting the new range at McDonald’s. The labels contain inscriptions such as “Mata set: limited edition”, “matchak latte”, “triple ch33seburger” or “Mata takes over the Mac”.
YEAH! On TV and online
As part of the campaign accompanying the new show YEAH! Extensive marketing activities are also planned, including digital as well as online and traditional media. A 30-second clip with Mata’s participation is scheduled to be broadcast on television and cinemas.
The DDB Agency is responsible for the strategy, creation and implementation of the campaign, which has entrusted Papaya Films with location production, Głośno with sound, and post-production with Rio de Post. Media planning and purchasing were handled by OMD Media House, and PR activities are carried out by the Communications Agency 24/7.
Carpet with successful album and concert
Mata’s second album, “Young Match”, went on sale at the beginning of October and was certified platinum several times during the pre-sale period. On October 2, Mata gave a concert at Bemo in Warsaw, which was attended by about 42,000 people. viewers.
Within 24 hours of its premiere, songs from the album had recorded 5.5 million plays on Spotify, the platform record for Polish performers. In July, Mata became the first Polish female artist in history Hit in the “Global 200” list by “Billboard” magazineAnd, in September, he was the first surviving Polish artist to break the two million listeners mark on Spotify.
“Bad travel enthusiast. Disgusting and vile internet junkie. Alcohol for no reason.