The 11-piece line, known as the Adidas Xpolotan SS21 collection, is priced from $ 30 to $ 85 and includes tank tops, pants shorts and hoodies. Peloton has other branded clothing with athletic companies like Nike and Lululemon, but it was originally designed with the help of its instructors, and they are quickly becoming popular.
Sizes range from XS to 2X, and they are available in men’s, women’s and unisex styles. The collection goes on sale on March 25 on both of the company’s websites. On the same day, Peloton is streaming a live class to promote the new set on its application and devices.
Clothing sales don’t make as much money as its fitness equipment, but Peloton focuses more on it as it grows into a lifestyle brand. CEO John Foley recently said it was “creating the best quality clothing in the world” and hired an Amazon executive last year to help lead it.