From the analysis of nearly 34 thousand promotional prices in stores collected in the “Promotional Price Index in Stores”, prepared by the analytical and research platform UCE Research Group BLIX and Hiper-Com Poland, shows that in December last year, promotional purchases in stores were More expensive with an average of 21.9%. than in the corresponding period of 2020. Of the 12 analyzed categories, as many as 11 became more expensive, and only 1 became cheaper – this was mentioned.
According to the authors of the analysis, they have gone up the most Prices of fatty products — on average about 70 percent.” Most increases were double-digit. For other so-called articles, customers paid more than 41 percent after discounts. meat prices by more than 25 percent. every year, Dairy products by about 22 percent, Vegetables by more than 21 percent (includes potatoes at 44.9%, onions at 44.3%). Behind drugs In December, customers paid less than 20 percent. (including black tea by 41.7%) while l drinks In the promotion, customers paid 14 percent. For more than a year and for fruit By 11 percent more ”- they reported.
As they added, single-digit increments pertain to three categories, namely bread, food additives and household chemicals. In December, they just fell loose products – By more than 2 percent xy.
According to Marcin Lenkiewicz of BLIX Group, the increases mirror regular price increases. – Poles are accustomed to discounts and expect them. At the same time, the costs to producers have increased significantly, so retail chains, despite their strong negotiating position, were forced to buy more expensive – he noted. He added that the discount campaigns will not disappear from the market, while the purchase costs will continue to rise after the discounts. – He pointed out that so far the promotional prices have increased more than 2.5 times than the regular prices.
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The analysis shows that in December of last year compared to the same period in 2020, the prices of fatty products increased by as much as 67.2 percent. It was especially evident in the case of oil, which grew by as much as 85.4%, butter increased by 42.9% and bread margarine by 35.2%. Among meat, with an average price of 25.4 percent, the highest increase was recorded in veal (34.8 percent), poultry with 23 percent, and beef with 21.5 percent. r / o, pork by 5.6 per cent. – Given.
According to Katarzyna Grochowska of Hiper-Com Poland, there’s no surprise in any of the pricey categories. She noted that inflation combined with climatic factors and rising costs of production, agriculture, breeding, transportation and storage means increases, and their level also depends on additional issues, often local.
As pointed out by Krzysztof Łuczak of the BLIX group, the single-digit increases in the bread category (7.9% year-on-year) are temporary. – Because of the sudden increases from January of this year. Gas and electricity prices, which will raise the costs of operating a bakery, should be expected that this category will also rise rapidly, even in promotion – according to expert estimates.
Łuczak noted that the sugar tax introduced a year ago has clearly reduced the demand for sweetened beverages. Sugar producers, who want to maintain sales volume, offer more attractive prices, so retail chains can offer greater discounts to encourage more purchases, especially during the Christmas and New Year period, causing sugar to drop by 6.9 percent on an annual basis.
According to Grochowska, promotional price increases will be slower at the beginning of this year due to the reduction in value-added tax and excise taxes on fuel, gas and electricity. – However, it must be remembered that these are the assumptions of the inflation shield, after its expiration the dynamics will increase. Despite these measures, current inflation, increases in the costs of running a business, coal prices and carbon dioxide emissions allowances will continually lead to increases in stores – she assesses.
The data comes from the “Promotional Price Index in Stores”, which compares promotional prices for products from 12 categories and 45 products. In total, more than 20.5 thousand. Share discount, more than 33.7 thousand. Prices shown in promotions. The analysis covered all discount stores, hypermarkets, supermarkets, convenience, cash and carry chains operating in 16 market districts.
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