Brand Finance, like every year, creates a report Football 50By assessing the brand value of individual football clubs. Real Madrid top the list.
The “Real Madrid” brand was valued at € 1.275 billion. Santiago Bernabeu opened this honorable group for the third year in a row. FC Barcelona (€ 1.266 billion) has been placed directly behind its back.
The podium was completed by Manchester United (1.130 billion euros), and Manchester City in fourth place (1.118 billion euros). The Premier League has up to six representatives in the top ten. Liverpool is in sixth place (973 million euros), Chelsea is eighth (769 million euros), Tottenham is ninth (723 million euros) and Arsenal is tenth (675 million euros).
In addition, the ranking also includes Bayern Munich (5th place, 1.068 billion euros) and Paris Saint-Germain (7th place, 887 million euros).
Real and Barcelona, while opening the ranking, recorded a 10% decrease in brand value compared to the previous report. Brand Finance explains this by the fact that both clubs have not succeeded in the European arena in recent years. This situation is definitely affected by the Coronavirus pandemic, which has made it impossible to see fans in the stadiums for several months.
The Most Important Brands in Football (2021):
1. Real Madrid – 1.276 billion euros
2. Barcelona – 1.266 billion euros
3- Manchester United 1130 billion euros
4- Manchester City – 1118 billion euros
5. Bayern Munich – 1.068 billion euros
6- Liverpool – 973 million euros
7. Paris Saint-Germain – 887 million euros
8. Chelsea – 769 million euros
9. Tottenham – € 723 million
10. Arsenal – 675 million euros
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