Let’s remember that in May the Coca-Cola bottling plant stopped the production and sale of drinks and other brands of this company in Russia. As reported by Reuters, the brand and its customers are running out of stock. In March, the company announced the suspension of operations in Russia, specifically the concentrate’s supply of its drinks in this market.
According to the Ukrainian agency Interfax, Coca-Cola HBC in Russia has 10 plants that produce non-alcoholic beverages and juices. In 2021, Coca-Cola HBC . increased Selling in Russia At 18.3% 373.3 million cartons, with one package containing about 5.7 liters, which means that sales in Russia amounted to about 2.1 billion liters.
New Coca-Cola
Production of the drink under the changed name will be carried out by the former mayor of Arkhangelsk, Alexander Donskog, according to Belsat.
The media uproar is caused by the naming of the new version of Coca-Cola, which bears the image of Mary with Jesus. However, the product itself believes that it will not be a typical fake – the drink should be made from herbs, spices and berries harvested in the country. Russkaya Cola should be similar in taste, but also to reflect “national peculiarity”.
– I am against fakes, but with high-quality analogues and substitutes. Therefore, taking the proven Coca-Cola as a starting point, we make an independent, ecologically clean local drink from local ingredients and with a Russian character – said Alexander Donskog.
Donskoj told Podjom that he saw no problem with presenting the icon of Mary with Jesus on the poster. – It is patriotic, it is important for the Russians. My assumption is that everything God has created is divine, and this is a divine drink. I am convinced that when representatives of the Russian Orthodox Church try it, they will like it – I quote in the article.
bubble problem
Recently, the Russian daily newspaper “Kommersant” reported that producers of soft drinks in Russia are having problems with a lack of carbon dioxide – which may translate into the production of soft drinks. The agency cites sources in the retail and manufacturing company.
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Experts estimate the deficiency of this component at 10-20 percent. And claim that this may lead to a decrease in inventory. Another source said the buying problems started in late May.
The problem of carbon dioxide availability arose as a result of reduced fertilizer production due to sanctions.
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